• all things positivity, self-love & self-care •

uplifting, encouraging & empowering reminders

2025 calendars are here!

keep it bright all year long with 12 brand new, exclusive designs

get yours

daily affirmations

shop now

bestsellers

1 of 10

monthly mail club

get cheerful, uplifting goodies through your door every single month - from just £9.99!

join the club

hey, I'm Zara Street, the creator of Keep It Bright; the positive lifestyle brand I started back in 2007 from my tiny bedroom with a big dream, cos positive thinking saved & changed my life - since then, I've been on a mission to help you to live on the bright side daily, through my creations & content!

why Keep It Bright?

keep yourself uplifted

surround yourself with inspiring, uplifting reminders - positive affirmations can change your mood, how you feel about yourself & in turn, your life

empower others

put some joy out in to the world and spread uplifting, empowering messages wherever you go

unique designs

authentic, original, hand-drawn & unique designs

made with love

when you support Keep It Bright you're supporting a one woman owned & run small business

ethical & sustainable

always made in small batches, produced ethically, great quality so it lasts, comfy faves you'll wear all the time for years to come